UX Standards

As UX has become more and more entrenched with brands and companies and widely integrated into how websites are operated, there becomes less and less that is groundbreaking in the user experience world.

This is good and bad: Good, in that standards are pretty easy to come by and best practices are no longer a mystery. Bad, in that standing out for customer experience is harder to do for a site.

When you’re overseeing UX strategy for a large family of brands that like to each be a bit different from the “enterprise platform” it’s easier to have a set of standards to be the best practices for the platform, and then have variations of it at the brand level, to give some uniqueness to their customer.