Design is a very contentious area. Designers (myself included) tend to be a sensitive bunch, and when we have created something cool, we want everyone to love it.
What happens when people don’t love it? What happens when the design fails? Both of these things are inevitable in the career of a designer. Continue reading “Data Driven Design”
The Funnel. Fall Out Reports. Customer Drop Off. All basically the same thing: Where is it that customers are leaving your site instead of finishing their transaction?
Let’s look at an e-commerce funnel (since that’s my area of expertise) as an example. Continue reading “Know Your Funnel”
As UX has become more and more entrenched with brands and companies and widely integrated into how websites are operated, there becomes less and less that is groundbreaking in the user experience world.
This is good and bad: Good, in that standards are pretty easy to come by and best practices are no longer a mystery. Bad, in that standing out for Continue reading “UX Standards”
Sometimes, we just need a quick way to get some feedback from users on the direction we’re heading. No need for an in-depth experience analysis, or long sessions of recording users moving through tasks.
Nothing’s wrong with doing some ad-hoc user testing, where you just find some users (going into a store, sending out a link, or even just asking Continue reading “Ad Hoc User Testing”